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Uber and Ola racing against each other to lure drivers in India – Mashable


Weeks after Indian cab-hailing firm Ola stated it will make it simpler for drivers to afford a automotive, its international rival Uber has expressed comparable intentions for India. Uber already presents comparable packages in a number of other markets the place it operates. 

Uber stated it’s going to faucet Xchange Leasing, its subsidiary that gives leases to drivers by partnering with dealerships, for Indian drivers. Through its subsidiary, the cab hailing firm plans to make it simpler for drivers in India to personal a automotive. Drivers who aren’t in a position to get a credit score line from a financial institution or a automotive firm, can be benefited from this effort. 

Xchange Leasing is taking a look at purchasing cars from Maruti Suzuki and Tata, two corporations Uber  has ties with for driver skilling packages, car buy and finance options, in accordance to The Economic Times.

“As part of our recently launched  pan-India initiative uberShaan, our leasing program will play a big role in mobilizing the skilled workforce to become micro-entrepreneurs. With our aim to empower a million (drivers) by 2018 under uberShaan, we expect that potentially one out of five new drivers would be on the platform  through our leasing program,” an Uber spokesperson advised Mashable India.

The incapability of a driver to afford a automotive acts as a barrier for some in becoming a member of Ola and Uber.

Uber’s curiosity in serving to Indian drivers personal a automotive comes weeks after Ola, India’s largest cab hailing service, introduced a strategic partnership with Mahindra, one among India’s largest automakers. As a part of the partnership, Ola’s driver companions might be provided Mahindra-Ola package deal, which might allow them to buy Mahindra automobiles at particular costs and additionally avail other provides together with getting insurance coverage premiums at sponsored value. 

Mahindra and Ola hope the deal would generate revenues to the tune of $400 million over the subsequent two years by way of car gross sales and financing. Prior to its partnership with Mahindra, Ola additionally tied with Nissan Motor India final yr to purchase and lend automobiles to its drivers.  

Uber’s latest push is a part of its UberSHAAN initiative, by way of which it goals at creating a million livelihood alternatives in India by 2018. “UberSHAAN is aimed at expanding access to economic opportunities and bringing down entry barriers for micro-entrepreneurs,” the corporate stated. (Shaan means satisfaction in Hindi.)  

“From providing access to skill development and driver training to the unskilled; to helping trained drivers receive commercial licenses – UberSHAAN will also support entrepreneurial ambitions of licensed drivers through vehicle financing and leasing solutions,” Uber added.

The incapability of a driver to afford a automotive is among the largest limitations that’s stopping them from becoming a member of Ola and Uber. When these cab journey-hailing providers associate with big automotive producers, it “helps add more drivers, who otherwise wouldn’t have access to finance and ability to purchase vehicle,” Pragya Singh, vice-president at consulting agency Technopak Advisors informed Mashable India. Car producers see these partnerships as a further channel for income, Singh added.



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